Born and raised in Gujarat, Noopur Balia Barot, studied fashion design at the prestigious National Institute Of Fashion Technology, Mumbai . At NIFT she was given the opportunity to acquire delicate haute couture sewing and draping techniques from expert artists with first hand experience in the national international fashion industry.

On completing her graduation in 2010 Noopur worked with renowned designers like Rocky S , Ashish N Soni & Digvijay Singh and later  launched her own design house by the name of YOUNG TRUKK which was  5 year long business in ready to wear  designs. Later rebranding the label into – NOOPUR BALIA BAROT A Premium line of Couture Clothing With the focus on intricacy and details with quality production and cuts to match all body types. Bridal & Western Couture. Her brand has since branched out into lehengas, gowns and most recently couture bridal wear.

Noopur’s designs are set apart by their romantic silhouettes and exquisite detailing featuring embroidered laces, delicate beading, featherweight tulle and rich silks. Her signature is to combine craftsmanship and opulent work with modern lines making her customers look and feel nothing short of elegant. One of her many gifts is an eye for what makes every woman unique and beautiful and this is why her repeat clientele consists of discerning women all over the world. 

In addition to creating beautiful garments Noopur firmly believes in employing local artisans for a liveable wage. Embroiderers, tailors and fabric dyers are intrinsic to the fashion industry and by providing them with fair working opportunities she hopes that we can enjoy their tremendous gifts for generations to come. And is grateful for her wonderful team and supportive assistants to altogether make the design house an experience.

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